Conscious Branding

Book Description

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map, a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.

Product Information

  • Title: Conscious Branding
  • Author(s):
  • Release date: September 2009
  • Publisher(s): Business Expert Press
  • ISBN: 9781606490594