CHAPTER 5

Conscious Business Ethics

Meaning

The knowledge of how to control consciousness must be reformulated every time the cultural context changes. The wisdom of the mystics, of the Sufi, of the great yogis, or of the Zen masters might have been excellent in their own time—and might still be the best, if we lived in those times and in those cultures. But when transplanted to contemporary California those systems lose quite a bit of their original power. They contain elements that are specific to their original contexts, and … the path to freedom gets overgrown by brambles of meaningless mumbo jumbo. Ritual form wins over substance …

—Mihaly Csikszentmihalyi

We now have a sufficient comprehension of business ethics to present the CBE model, ...

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