March 2018
Beginner
432 pages
8h 28m
English
By Richard Barrett, chairman and founder, Barrett Values Centre
Cultural capital is the new frontier of competitive advantage. Who you are and what you stand for has become just as important as the quality of the products or services you sell.
The increased recognition of the importance of corporate culture raises an important question: How can you make your culture conscious?
You make your culture conscious by measuring it. This involves carrying out a baseline cultural diagnostic (a cultural values assessment), including data cuts for each business unit, department, and team, as well as data cuts for demographic categories ...