Appendix C

The Barrett Approach to Measuring and Building a Conscious Culture

By Richard Barrett, chairman and founder, Barrett Values Centre

Cultural capital is the new frontier of competitive advantage. Who you are and what you stand for has become just as important as the quality of the products or services you sell.

The increased recognition of the importance of corporate culture raises an important question: How can you make your culture conscious?

How Can You Make Your Culture Conscious?

You make your culture conscious by measuring it. This involves carrying out a baseline cultural diagnostic (a cultural values assessment), including data cuts for each business unit, department, and team, as well as data cuts for demographic categories ...

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