Chapter 3

Introduction to Organizational Purpose

Purpose is the common ground, the intersection between your passion and talents and the needs of society. It is your vocation, the sweet spot where you can find true meaning and fulfillment. This idea applies to organizations as much as it does to individuals.

The authors of The Purposeful Company articulate the essence of purpose as follows: “The purpose of a great company is its reason for being. It defines its existence and contribution to society. It determines its goals and strategy. Underlying it is a set of values and beliefs that establish the way in which the company operates. Purpose is as fundamental to a corporation as our purposes, values and beliefs are to us as individuals. This ...

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