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Conscious Capitalism Field Guide
book

Conscious Capitalism Field Guide

by Raj Sisodia, Timothy Henry, Thomas Eckschmidt
March 2018
Beginner content levelBeginner
432 pages
8h 28m
English
Harvard Business Review Press
Content preview from Conscious Capitalism Field Guide

Chapter 5

Articulating Your Purpose

Many companies have mission statements and a vision. Now we want you to work on your purpose. How do these three elements—mission, vision, and purpose—add up? How are they related?

  • Purpose describes why we exist. What impact do we want to cause? What moves us to do what we do? What difference do we want to make in the world?
  • Vision describes what the world will look like once we have fulfilled our purpose.
  • Mission describes how we will get from our purpose to our vision of the future world. What is our strategy to fulfill our purpose?

In this chapter, we will focus on articulating our purpose.

Now that we have connected with our deep insights and emerged with a strong sense of where we are coming from and ...

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Publisher Resources

ISBN: 9781633691711