Becoming Stakeholder Oriented
In this chapter, we will navigate through some of the key stakeholders and explore value-creation opportunities with each of them. We will examine customer trust and loyalty, employee engagement, committed and patient investors, collaborative suppliers, welcoming communities, and healthy environments.
In a capitalist world, where all exchanges are voluntary, value needs to be created constantly between all stakeholders so that the relationships persist over time and the business experiences long-lasting results to benefit all its stakeholders, including society (figure 8-1).
Customers as Stakeholders
In the traditional view of business, customers are seen ...