Chapter 8
Becoming Stakeholder Oriented
In this chapter, we will navigate through some of the key stakeholders and explore value-creation opportunities with each of them. We will examine customer trust and loyalty, employee engagement, committed and patient investors, collaborative suppliers, welcoming communities, and healthy environments.
In a capitalist world, where all exchanges are voluntary, value needs to be created constantly between all stakeholders so that the relationships persist over time and the business experiences long-lasting results to benefit all its stakeholders, including society (figure 8-1).
Figure 8-1: Stakeholder interdependency map
Customers as Stakeholders
In the traditional view of business, customers are seen ...
Get Conscious Capitalism Field Guide now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
