Foreword
By John Mackey, Cofounder and CEO, Whole Foods Market
In the five years since Raj Sisodia and I wrote Conscious Capitalism: Liberating the Heroic Spirit of Business, society has seen the remarkable growth of Conscious Capitalism. It is steadily becoming a worldwide movement to change how we think about business and how we conduct it. Many thousands of businesses are now inspired with a higher purpose beyond simply maximizing profits. Indeed, countless young entrepreneurs are starting up businesses, with their highest intention being to make the world a better place and to elevate humanity. Social entrepreneurs are creating many thousands of organizations that seek to solve the challenges we collectively face. Increasingly, the boundaries ...