
9.9 No Innovator Left Behind
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As it turns out, the rst two functions of the canonical patenting process are by
far the hardest to get right. It is not easy to get all the potential innovators in a
technology business to start innovating. In the words of Tom Peters, “Creating
a corporate capacity for constant innovation is a staggering task.”
2
Peters also
observes that “constant innovation, from everyone in every function, can only
occur if each person is uniquely valued for—and trained to make and paid for—
her or his potentially awesome contribution.”
3
Even when a company’s technology workers are busy innovating, it can be hard
to get them ...