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Consumer Cosmopolitanism in the Age of Globalization by Melvin Prince

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About the Contributors

Hugh Cannon is the Adcraft/Simons-Michelson Professor of Marketing and Advertising at Wayne State University. He holds PhD and MBA degrees from New York University and an AB from Brigham Young University. Prior to his present position, he taught at Northwestern University, Miami University of Ohio, and New York University, along with visiting assignments at Brigham Young University, Lviv School of Management (Ukraine), Ludwig Maximilian University (Germany), Sabanci University (Turkey), Federal University of Santa Catarina (Brazil), and Kyonggi University (Korea). He is a frequent contributor to marketing literature, focusing primarily on topics related to advertising and media strategy, marketing knowledge formulation ...

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