A
Age of Turbulence (Greenspan), 102
Alienated consumers, 156
Anthropomorphizing brands, 124
Aspirational cosmopolitanism, 12
B
Banal cosmopolitanism, 57, 170–172
Banal nationalism, 171
Bottom-of-the-pyramid consumers, 42
C
CDI. See Consumer Disidentification
Closed cosmopolitanism, 56. See also Cosmopolitanism
Conceptualization, rigorous, 4–8
Consumer affinity, 114, 115, 118
Consumer–brand relationships, 123–124
Consumer cosmopolitanism (C-COSMO) scale, 9, 24, 145, 159, 160–161
Consumer Disidentification (CDI), 105
Consumer ethnocentrism, 3–4
Consumer innovativeness, 152
Consumption transcending borders, 161
Contemporary marketing literature, 155
Convergence theory, globalization, 36
Cosmopolitan brand image, 156–157
Cosmopolitan character, ...
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