Index

A

Age of Turbulence (Greenspan), 102

Alienated consumers, 156

Anthropomorphizing brands, 124

Aspirational cosmopolitanism, 12

B

Banal cosmopolitanism, 57, 170–172

Banal nationalism, 171

Bottom-of-the-pyramid consumers, 42

C

CDI. See Consumer Disidentification

Closed cosmopolitanism, 56. See also Cosmopolitanism

Conceptualization, rigorous, 4–8

Consumer affinity, 114, 115, 118

Consumer–brand relationships, 123–124

Consumer cosmopolitanism (C-COSMO) scale, 9, 24, 145, 159, 160–161

Consumer Disidentification (CDI), 105

Consumer ethnocentrism, 3–4

Consumer innovativeness, 152

Consumption transcending borders, 161

Contemporary marketing literature, 155

Convergence theory, globalization, 36

Cosmopolitan brand image, 156–157

Cosmopolitan character, ...

Get Consumer Cosmopolitanism in the Age of Globalization now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.