Preface
1. Merton (1968).
Chapter 1
1. Friedman (2005).
2. Shimp and Sharma (1987); Netemeyer, Durvasula, and Lichtenstein (1991); Sharma, Shimp, and Shin (1995).
3. Hannerz (1990); Cannon and Yaprak (2002); Riefler and Diamantopoulos (2009); Riefler, Diamantopoulos, and Siguaw (2012).
4. Rawwas, Rajendran, and Wuehrer (1996).
5. Klein, Ettenson, and Morris (1998); Klein (2002).
6. Druckman (1994); Rawwas, Rajendran, and Wuehrer (1996); Balabanis, Diamantopoulos, Mueller, and Melewar (2001).
7. Han (1988).
8. Baughn and Yaprak (1996).
9. Belk (1985); Cleveland, Laroche, and Papadopoulos (2009).
10. Ouellet (2007).
11. Alden, Steenkamp, and Batra (1999); Batra, Ramaswamy, Alden, Steenkamp, and Ramachander (2000); Cleveland and Laroche ...
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