Video DescriptionJohn Quelch, Harvard Business School professor. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.
Table of Contents
- Consumer Psychology in a Recession 00:11:37
- Title: Consumer Psychology in a Recession
- Release date: March 2009
- Publisher(s): Harvard Business Review
- ISBN: 32562HBRHV1162