Video description
John Quelch, Harvard Business School professor. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.Table of contents
- Consumer Psychology in a Recession 00:11:37
Product information
- Title: Consumer Psychology in a Recession
- Author(s):
- Release date: March 2009
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
4 Ways the Best Sales Teams Beat the Market
Customers today use an average of six channels during the buying process, and the number of …
video
What Can Business Do to Bolster U.S. Competitiveness?
Answers from Hank Paulson, former U.S. Treasury secretary, and other corporate and government leaders.
video
Putting a Price on Customer Loyalty
Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will …
video
Marketing Myopia
Theodore Levitt's classic theory -- in under two minutes.
