Consumer Psychology in a Recession

Video Description

John Quelch, Harvard Business School professor. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.

Table of Contents

  1. Consumer Psychology in a Recession 00:11:37

Product Information

  • Title: Consumer Psychology in a Recession
  • Author(s): John Quelch
  • Release date: March 2009
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1162