Video description
John Quelch, Harvard Business School professor. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.Table of contents
- Consumer Psychology in a Recession 00:11:37
Product information
- Title: Consumer Psychology in a Recession
- Author(s):
- Release date: March 2009
- Publisher(s): Harvard Business Review
- ISBN: None
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