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Consumption and Management

Book Description

The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.

Table of Contents

  1. Cover image
  2. Title page
  3. Table of Contents
  4. Copyright
  5. List of figures and tables
  6. Preface
  7. About the author
  8. Chapter 1: Introduction
    1. Subject definition
    2. Object of study
    3. Aims of the book
    4. Research methods
    5. Research formula
    6. Theoretical references
    7. Major academic purposes of this book
    8. Academic and practical significance of this book
  9. Chapter 2: The academic status and theoretical constitution of consumption
    1. Section 1 Scientific implications for human consumption
    2. Section 2 The academic status of consumption
    3. Section 3 Classification of human consumption
    4. Section 4 The theoretical framework of consumption
  10. Chapter 3: Classical theories of consumption
    1. Section 1 Consumption theory in Chinese traditional culture
    2. Section 2 Consumption theory in Western economics
    3. Section 3 The consumption theory of Karl Marx
    4. Section 4 The consumption thought of Deng Xiaoping
  11. Chapter 4: Consumption and economic law
    1. Section 1 Law of three important consumptions leading to the circular spiral development of economy
    2. Section 2 Market financial and economic law
    3. Section 3 State intervention in market financial and economic law
  12. Chapter 5: The macro-control system on the consumption market
    1. Section 1 Macro consumption and regulation and management of living consumption-centered macro market under state-led economy
    2. Section 2 Purpose, means, and factors of national macro control of market financial and economic law
  13. Chapter 6: Consumption, the fundamental driving force of economic development
    1. Section 1 On research formula of consumption
    2. Section 2 Consumption creates demand
    3. Section 3 Consumption promotes three major divisions of labor
    4. Section 4 Consumer demand and consumption
    5. Section 5 Promotion of consumption and production
    6. Section 6 Consumption promotes scientific research and production competition
    7. Section 7 Consumption is the fundamental driving force of economic development
  14. Chapter 7: Consumption, distribution and taxation
    1. Section 1 Relations between distribution, consumption and superstructure
    2. Section 2 The contradiction between consumption and consumers
    3. Section 3 Consumption and distribution
    4. Section 4 Distribution, consumption, production and production relations
    5. Section 5 Consumption and scientific research
    6. Section 6 Consumption and taxation
    7. Section 7 The relationship between consumption, taxation and scientific research
    8. Section 8 The relationship between taxation, consumption and production
    9. Section 9 The relationship between consumption and donation
    10. Section 10 Scientific and reasonable taxation policies to promote continuous growth of three important consumptions
  15. Chapter 8: The consumption chain
    1. Section 1 Consumption and the consumption chain
    2. Section 2 The macro-consumption chain
    3. Section 3 The micro-consumption chain
    4. Section 4 The research consumption chain to change the marketing mode
  16. Chapter 9: Consumption and surplus value
    1. Section 1 Recognition and reference of capitalist production and circulation law
    2. Section 2 Special surplus product value realization law in commodity circulation
    3. Section 3 Socialist surplus product value accumulation law
  17. Chapter 10: Consumption and the progress of social civilization
    1. Section 1 Generation of consumption and society
    2. Section 2 Generation of slave society and the progress and development of three major consumptions
    3. Section 3 Generation of production consumption and class
    4. Section 4 The origin of consumption, family, private ownership, and state
    5. Section 5 National distribution, and the contradiction between consumers and social harmony
    6. Section 6 Consumption creates scientific research and science and technology and drives the progress of social civilization
  18. Chapter 11: Thinking methods and consumption practice
    1. Section 1 Concept and importance of thinking method
    2. Section 2 Seven basic thinking methods
    3. Section 3 Apply materialistic dialectics to discuss consumption law
  19. Chapter 12: The law of thought and leadership management
    1. Section 1 The importance of following the law of thought and improving soft management
    2. Section 2 The law of ideological tendency of thinking activities
    3. Section 3 Educate people with advanced culture and thought
    4. Section 4 Three important consumptions and ideological work
    5. Section 5 The general law of thinking by young people
    6. Section 6 The law of thought under special conditions
    7. Section 7 Adhere to the guideline of coaching
    8. Section 8 Care about people’s living consumption
    9. Section 9 Moral education
    10. Section 10 Style construction
    11. Section 11 Ideological education and strict requirements
    12. Section 12 Establish an ideological work net
    13. Section 13 The essence of ideological work
    14. Section 14 Become skilled in the holistic method
    15. Section 15 Become skilled in the work method of ‘one key to open one lock’
    16. Section 16 Emphasize ideological work for intellectuals
  20. Chapter 13: Leadership management art and method
    1. Section 1 Study consumption law and improve leadership management art
    2. Section 2 Learn to apply 38 methods
    3. Section 3 Talents, career and platform
    4. Section 4 Matters needing attention for marketing management
  21. Chapter 14: National macro leadership management
    1. Section 1 National factors
    2. Section 2 National systematic and integral management functional factors
    3. Section 3 The comprehensive national power factor
    4. Section 4 Macro consumption, and social consumption and wealth distribution management
    5. Section 5 Living consumption-centered macro-market regulation and control under a state-led economy
    6. Section 6 Macro consumption and financial management
    7. Section 7 Social security consumption and management
    8. Section 8 State security consumption and management
    9. Section 9 State consumption and management
    10. Section 10 Consumption and employment
    11. Section 11 Education, scientific research consumption, and management
    12. Section 12 Consumption import and export trade management
    13. Section 13 Social security consumption and management
    14. Section 14 Consumption and resource allocation management
    15. Section 15 Consumption and population management
  22. Chapter 15: Enterprise leadership management
    1. Section 1 The concept of enterprise
    2. Section 2 The concept of enterprise leadership management
    3. Section 3 The philosophy of enterprise leadership management
    4. Section 4 Consumption, control, and management of enterprise operation planning budget benefits
    5. Section 5 Reinforce enterprise goals, and develop and initiate non-comprehensive market competition products to improve two enterprise efficiencies
    6. Section 6 Consumption and enterprise decision management
    7. Section 7 Consumption and organization management
    8. Section 8 Consumption and consumption object management
    9. Section 9 Enterprise object management
    10. Section 10 Consumption and the management of resource allocation
    11. Section 11 Consumption and enterprise management mode
    12. Section 12 Consumption and enterprise regulation and discipline management
    13. Section 13 Enterprise distribution policy and management
    14. Section 14 Enterprise strategy, tactics, plan and management
    15. Section 15 Enterprise consumption and assessment management
    16. Section 16 Supervision
    17. Section 17 Safety management
    18. Section 18 Development of enterprise operation consumption management and team building
    19. Section 19 Consumption and product quality management
    20. Section 20 Enterprise management
    21. Notes
  23. Chapter 16: Marketing leadership management
    1. Section 1 Concept and development of marketing
    2. Section 2 Large market system service marketing directed at consumer target needs
    3. Section 3 Analysis of the concept of large market system service marketing directed at consumer target needs
    4. Section 4 Consumption, marketing management and marketing mode
    5. Section 5 Marketing management mode
    6. Section 6 Consumption and marketing culture
    7. Section 7 Handle nine major relations in the marketing process
    8. Section 8 Three basic points of marketing and dynamic leadership management
    9. Section 9 Apply operation research to improve marketing management
    10. Section 10 Strategies, tactics, guidelines and principles of marketing
  24. Chapter 17: Family consumption and wealth management
    1. Section 1 Family living consumption fund income and wealth management
    2. Section 2 Family living consumption fund source and its relation with production consumption
    3. Section 3 Total production consumption creates consumption fund and consumption
    4. Section 4 Family living consumption is at the core of three important consumptions
  25. Chapter 18: Enterprise leadership management under China’s national conditions
    1. Section 1 Enterprise management under China’s national conditions
    2. Section 2 Leadership management development effectiveness
    3. Section 3 Three forces and leadership management
    4. Section 4 The political quality of enterprise leaders
    5. Section 5 Enterprise culture management
    6. Section 6 China marketing team building outline
    7. Section 7 Quality of leaders and managers (Sanzhu Company as an example)
    8. Section 8 The philosophy of professional managers in China
    9. Section 9 Conclusion
  26. Postscript
  27. References