Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime

Book Description

The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships

Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to put relationships first--and sales will inevitably follow.

Contagious Selling provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. A leading expert on persuading and motivating others, David Rich presents his powerful new method for attracting, connecting with, and maintaining buyers. Inside, he teaches you how to

  • Get prospects to feel as if they've known you their whole lives
  • Use voice modulation and body language to instantly connect with anybody
  • Sell yourself without sounding self-serving
  • Manage the transition from captivation to cultivation
  • Make your customers "competition proof"

Product Information

  • Title: Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime
  • Author(s): David Rich
  • Release date: October 2012
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071796965