
YOUNGER OLDER CONSUMERS OF ASSISTIVE
TECHNOLOGY PRODUCTS
Andrée Woodcock
1
, Gill Ward
1
, Sujata Ray
2
, Nikki Holliday
1
,
Louise Prothero
1
, Jane Osmond
1
& Simon Fielden
1
1
Coventry University, UK
2
Age UK
There are over 21 million people aged over 50 years in the UK – a
third of the total population – with 14 million people being aged over
60. By 2083, it is estimated that 1 in 3 people in the UK will be aged
over 60.Assistive LivingTechnology products, such as telehealth and
telecare and services are being developed to meet the needs of this
consumer group. However, consumers have been slow to recognise
the potential of these products. In this paper, a range