Younger older consumers of assistive technology products 375
important influence and gatekeeper, but their future role, particularly at the less
complex end of the product/service spectrum will diminish as the market place
changes and becomes more mainstream.
•
Fewpeople had purchased an electronicALT and even fewer telecare or telehealth
products (8%). The popularity and acceptance of this product group amongst
YOPs will grow faster than for any other ALT.
Consumer focus groups
Again participants revealed a lack of awareness of and information about ALTs.
SomeALT products were viewed as stigmatising and not meeting functional needs.
Additional worries related to quality and value for money.
A number of enablers to the purchase process were identified ...