November 2021
Intermediate to advanced
188 pages
7h 50m
English
Content preview from Contemporary Issues in Digital Marketing
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13
GDPR guidelines for academic research in marketing
Introduction
With the introduction of the European Union (EU) General Data Protection Regulation (GDPR, 2016a – see Further reading) and high penalties for failing to protect study participants’ privacy, academic researchers must now design research that uses personal data with great care. The processes and documentation requirements for the GDPR are similar to what is expected by an Institutional Review Board (IRB) (Mourby et al., 2019). While there are numerous publications on GDPR compliance for academic research in the medical field, little has been written about the lawful treatment of data for research in the ...