November 2021
Intermediate to advanced
188 pages
7h 50m
English
Content preview from Contemporary Issues in Digital Marketing
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Contributors
René Algesheimer (https://orcid.org/0000-0002-3293-7928) is the Chair of Marketing and Market Research at the University of Zurich and Director of the University Research Priority Program on Social Networks. His research interests lie in studying consumer behaviour and online marketing phenomena. René has published several articles on marketing-related issues in the discipline’s leading international journals, including PNAS, Marketing Science, Network Science, Journal of Marketing Research, Journal of Marketing, Journal of Service Research and Harvard Business Review. He won several international awards for his research, such as the Outstanding Reviewer Award 2012 of the Journal of Marketing.
Bilal Aslam (https://orcid.org/0000-0002-1307-854X ...