5CRM, Sales Technologies, and Sales Analytics

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Learning Objectives

This chapter begins by providing a discussion of important issues related to Customer Relationship Management (CRM). CRM is much more than merely a technology application, as you will learn. In fact, in many ways CRM is a key enabler of sales organizations to build relationships and create value with customers. You will also learn about a wide variety of sales technologies and how they can enhance contemporary selling. Gaining a grounding in these technology issues now will be very useful for you as we cover the various elements of the sales process and its management in Parts ...

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