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Content Everywhere by Sara Wachter-Boettcher

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CHAPTER 11

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Transportable Content

The Great Content Shift

175

What’s in It for You?

178

Taking Advantage of Content Shifting

179

More Portability, More Problems

182

What You Can Do

185

Letting Go

186

We’ve talked a lot about what you can do with structured, smart, reusable content. But guess what? You’re not the only one who‘ll want to shovel it around the Internet. Your users likely will, too, shifting your content from wherever you put it into their own preferred destinations for reading, sharing, and using it.

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