4. What Came First: The Guerrilla or the Web?

According to Wikipedia.com, Web 2.0 is the commonly used term to describe various social media applications that help make the Internet more interactive and enhance the user experience.

Now, just because the Web 2.0 term was coined only a few years ago and social media marketing is all the current rage doesn’t mean that these are new online marketing strategies.

More than a decade ago, I was already developing tactics that in today’s terms would be viewed as social marketing and Web 2.0. These tactics involved visiting targeted chat rooms, forums, and message boards to interact with members and see what was on their minds. I also used these platforms to conduct market research, get ideas for new product ...

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