11. How to Write Great, Free Content (That Gets Read and Passed Around!)

Throughout this book, I’ve given my personal insight on how to create great content that gets leveraged—and read—using the SONAR Content Distribution Model™.

However, I also want to share knowledge from some of the top online publishers in the industry. At a recent publishing conference, the world’s best publishers met and shared editorial trends on what’s working and what’s not with readers. Although these publishers come from various industries, there are some fundamental tips that apply across the board.

One of the main topics of discussion was how to write great free e-zine content. Take a look at the top 10 takeaways:

1. Be relevant—Try to segment your audience by interest—one-to-one ...

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