Part I

Getting Started with a Content Marketing Plan


In this part . . .

Congratulations! You’ve taken the first step to growing your brand or business with content by reading this book, and you’re about to embark on an adventure that can deliver real results. But don’t be tempted to start churning out content until you take some time to discover what content marketing is and how it can help you.

Part I covers all the content marketing basics, so you can effectively develop your own content marketing strategy and then appropriately execute a marketing plan based on that strategy. You find out about content etiquette, laws that affect content marketers, and how to forget how to think like a marketer and instead, think like a publisher.

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