Chapter Seven

Mapping It Out

Sketching Out Your Big Picture Communications Timeline

This chapter is about…

  • Identifying major events and milestones driving your communications plan
  • Understanding how your primary calls to action affect your plan
  • Thinking about the big stories you want to tell on your journey

It's dangerous to descend into the wilderness without a plan. If you are backpacking overnight, especially for more than a few days at a time, you should always tell someone else what your plans are and generally where you will be, so he can meet up with you or find you in case something goes wrong.

The same applies to your communications plan. Everyone in your organization needs to have a general sense of what the ebb and flow of communications ...

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