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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

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Chapter Ten

Conserving Energy on the Trail

Repurposing Your Original Content

This chapter is about…

  • Understanding how essential content repurposing is to your work
  • Identifying content ripe for repurposing
  • Learning many easy ways to repurpose the content you create

When you are stuffing a backpack full of gear, knowing that you’ll feel every ounce of it on your back for days, you make sure that as many of the items as possible can do more than one or two things. Your spare clothes become your pillow. Your soup pot doubles as a kitchen sink.

The same goes for the original content you create: make it do at least double or triple duty, if not more.

Karen Cutliff, the marketing coordinator for Legal Aid of Western Missouri, became a staunch advocate ...

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