Chapter Fifteen
The Best Trail Mix Recipe Ever
Adding Metaphors and Humor to Your Communications
This chapter is about…
- Using metaphors to connect your new ideas with familiar concepts people already understand
- Adding humor to your content repertoire
After hours of hard hiking, there's nothing better than throwing a handful of trail mix into your mouth and tasting the delectable combination of the sweet chocolate and salty nuts. More than a few times after reading something a nonprofit has written on its website or an in a newsletter, I've thought, “Wow, this is good, really good.” It's that awesome trail mix fix.
When I look more closely, I often find I feel that way because the writer has used one of two techniques: metaphors or humor. ...
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