Chapter Twenty-Four

Video

What's Different about This Communications Channel

Video is probably the best online medium for storytelling. It can capture emotions in ways that still photos can't. Making videos used to involve complicated and expensive cameras and editing software, but now just about anyone can make a video. You just need access to a camera or smartphone and the Internet. Low-budget videos made with cheap video cameras have the ability to reach millions of people through video sites like YouTube and Vimeo.

Video can bring your supporters into the everyday nitty-gritty aspects of your organization, and it can also bring increased visibility for your cause. It's easy to share videos on social media and embed them in your website or ...

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