Preface to the First Edition


We are in the midst of a media revolution. There are more ways for people to communicate than ever before—television and radio, cable and satellite, telephone and cellular, newspapers and magazines, the Internet. Each means of reaching an audience has one ultimate goal: providing viewers, listeners, or readers with content—news and information, entertainment and opinions. More than at any time in our history, the value of content has skyrocketed. Whether it is box office favorites, news reports of special events, reruns of TV sitcoms, home videos, or scribblings on e-mail, people covet the content they own and seek new outlets for releasing it. Thus, while the channels of communication are expanding, it is what's ...

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