Chapter 23

Sports Content: The Olympic Law of the Rings and Other Games


The quadrennial quest for the gold has turned into alternating hot and cold biannual events. With the split of the Olympics into winter and summer games that are now held 2 years apart, viewers are surfeited with information and advertising associated with the golden rings. Among the trademarks in the United States, the Olympic symbols have a rarefied status—they are the subject of their own special trademark statute.

The Amateur Sports Act and the Olympic Symbols

Passed in 1978, the Amateur Sports Act is a special warning to the world that the Olympic symbols are trademarks not to be falsely used. The statute protects the words Olympic, Olympiad, Citius Altius Fortius ...

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