You know how people say they wouldn't be standing here if it weren't for the support and friendship of certain people? So we, too, are surrounded by countless treasured friends and colleagues who helped to make this book possible. Many of them are quoted here. But in addition, we give special thanks to:
J.C. Hutchins, Clarence Smith Jr., Steve Coulson, Mitch Joel, Julien Smith, Amber Naslund, Ron Ploof, Christopher Penn, Whitney Hoffman, Tamsen McMahon, Michelle Wolverton, Lauren Vargas, Mark Yoshimoto Nemcoff, Kristina Halvorson, Matthew T. Grant, Stephanie Tilton, Steve Garfield, Jay Baer, Joe Pulizzi, Amy Black, David Armano, Lee Odden, Ted Page, Mack Collier, C.K. Kerley, D.J. Waldow, Leigh Durst, Shelley Ryan, the amazing Shannon Vargo, the executive team at MarketingProfs—Allen Weiss, Roy Young, Sharon Hudson, Valerie Witt, Aaron Lorentz, and Anne Yastremski—and (saving the best for almost last) to Vahe Habeshian: a thank you doesn't quite express the depth of gratitude. Finally, a very special thank you to David Meerman Scott, who knew what this book was before we did.
Last, but certainly not least, we thank our loving families. Writing is lonely. But it's only tolerable when—at last!—you open the office door, and there they are.