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Content Strategy for Mobile by Karen McGrane

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ARE WE REALLY going to talk about writing content for mobile, after we’ve spent so much time explaining how you can’t create content for a single platform? Here’s a neat trick: we’re going to use mobile as a lens to make all our content better, regardless of platform.

There is no “how to write for mobile.” There’s only good writing. Period.

That said, mobile gives us an opportunity to review our content within some tight constraints. Imagining how we’re going to take the vast expanses of content we’ve created for the desktop web (and in print) and squish it onto tiny screens will help us prioritize. Realizing that some of the dreck on our ...

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