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Content Strategy for Mobile by Karen McGrane

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PRINT IS SO EASY, RIGHT? You put the ink on the paper and you know it will stay there. You don’t have to worry about updating it all the time. Want to make changes, or release a new version? Better chop down some more trees. That’ll take some time, so you’ll have a chance to think carefully about your revisions.

Your iPad app isn’t print. Neither is your mobile website, your Android app, or any other mobile “version” you might want to publish. Neither is your desktop website. Digital content is dynamic, flexible, fluid, and always updated.

Sound obvious? Unfortunately, we’re still trying to get there.

The legacy of print is still with us ...

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