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Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content by Smashing Magazine

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Framing Effective Messages To Motivate Your Users

By Victor Yocco

What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more).

So, how do you frame messages effectively? This article explains how design teams can do so in a way that resonates with their users.

Help! I’ve Been Framed!

Framing is how you say something, using a “frame of communication.”

Frames are story lines that make an issue relevant to a particular audience. Framing is not lying. It is putting a particular spin (a frame) on factual details.

Framing effects occur when a message frame alters someone’s opinion on ...

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