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Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content by Smashing Magazine

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How To Run A Content-Planning Workshop

By James Deer

Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively.

Whether you’re an agency working with clients, or an in-house team working with others around your organization, getting people onboard with producing content is challenging. Thankfully it isn’t all doom and gloom. There is something you can do to help soothe your content woes. You can run a content-planning workshop.

Workshops work really well to get everyone onboard with how to produce content. By involving as many people and key stakeholders as possible in these workshops, you can really underline ...

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