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Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content by Smashing Magazine

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Help Your Content Go Anywhere With A Mobile Content Strategy

By Kerry Crawford

You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.

Before you panic, I’m not advocating that you create individual content strategies for each device or network that your content is published to. That would be crazy, and it wouldn’t necessarily work better for your users.

It’s not because you wouldn’t do a good job — it’s because it would ...

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