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Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content by Smashing Magazine

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Content Knowledge Is Power

By Sara Wachter-Boettcher

“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps.

Countless organizations now have a decade or two’s worth of web content — content that’s shoved somewhere underneath their redesigned-nine-times home page. Content that’s stuck in the crannies of some sub-sub-subnavigation. Content that’s clogging up a CMS with WYSIWYG-generated markup.

Messy, right? Well, not as messy as it will be — because legacy content is the thing that loves to rear its ugly head late in the game, “breaking” your design and becoming ...

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