O'Reilly logo

Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content by Smashing Magazine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content

By Paul Boag

Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, encouraging you to put more and more content online.

In fact, the cost is so cheap that many organizations let almost any employee put content online. They install a content management system and give staff free rein. Even those who enforce standards for consistency and accuracy still produce a lot of content. After all, somebody might find that piece of content useful.

But you will soon discover hidden costs. Costs that are ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required