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Content Strategy by Smashing Magazine

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How Disregarding Design Limits The Power Of Content

By Christopher Butler

It appears to be a reader's market. More written content is freely available than ever before, accessible in just about every format you could imagine. If you want it on paper, you've got it. On screen? What size, friend? We can shrink, stretch and stitch it all together every which way because, really, we're just talking about words here… Or are we?

As soon as I ask that question, several others quickly follow:

Is content so flexible?

Is content's most basic unit the word? Or is it, perhaps, the message?

In today's reader's market, what of the writers and the designers who make reading possible?

And are we building tools that honor their work, too?

These questions didn't randomly ...

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