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Content Strategy by Smashing Magazine

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The Immersive Web And Design Writing

By Rian van der Merwe

I have an idea for a new product — can I tell you about it? It will take months to develop, and even though this kind of thing is usually given away for free, I'm going to charge for it. Oh, and the market for it probably won't be very big… Wait, come back! Where are you going?!

It does sound like a crazy idea, but it's exactly what a small group of designers and writers have been doing for the past year or so. On a Web littered with SEO-ified headlines (“17 Jaw-Dropping Responsive Design Templates and Funny Cat Pictures”), easy-to-share design gallery slideshows and quick tutorials that help you recreate the latest texture fetish in Photoshop, these people are taking a step back from what ...

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