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Content Strategy by Smashing Magazine

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Content Strategy Within The Design Process

By Brad Shorr

The first thing to understand about content strategy is that no two people understand it the same way. It's a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy (not available online anymore) defines it as follows:

“Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance.”

This definition is a great place to start. Although the discipline has clearly evolved, this breakdown of its scope makes perfect sense. The aspects of content strategy that matter most to ...

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