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Content Strategy by Smashing Magazine

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Finding Your Tone Of Voice

By Robert Mills

When creating content for the Web, considering tone of voice is important. Your tone can help you stand out from competitors, communicate efficiently and effectively with your audience and share your personality.

What Is Tone Of Voice, And Why Is It Important?

Tone of voice isn't what we say but how we say it. It's the language we use, the way we construct sentences, the sound of our words and the personality we communicate. It is to writing what logo, color and typeface are to branding.

When we speak to others in person, our non-verbal communication says more than the words themselves. Non-verbal communication consists of facial expressions, tone, cues, gestures and pitch. Online, we lose of all of these ...

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