Building Experience Models
Abstract
Experience Models are derived from the insights of the Cool Project into how technology has become integral in everyday life. The Cool Project defined four ways that technology enhances life: accomplishment, connection, identity, and sensation. The Experience Models focus the team on these concepts to ensure that the team recognizes them when they see them, and captures the data in a way that enables the team to design for them. In this chapter we walk through each Experience Model, describing the model. We show how to collect data for it, how to use it in Interpretation Sessions and how to consolidate the data into a view of the market based the data of individual users. The models we cover are: The ...
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