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Contextual Design, 2nd Edition by Hugh Beyer, Karen Holtzblatt

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9

Inventing the Next Product Concept

Abstract

More than ever, technology is inextricably integrated into daily life; designers today are truly reinventing daily life by creating a human-technical system, a way of living and working augmented by our products and systems. That product is no longer likely to be a large monolithic application but rather a constellation of products, apps, and platforms to help us get an activity done. Successful innovation results when a cross-functional team skilled the modern materials of design is immersed in structured customer data. Then they naturally recombine elements of practice, technology, and design in new ways to create a vision of new product concepts. In this chapter we introduce the necessary ingredients ...

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