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Contextual Design, 2nd Edition by Hugh Beyer, Karen Holtzblatt

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11

Ideation

Visioning and the Cool Drilldown

Abstract

Good product design ensures that the life of the user is enhanced, enlivened, and remains coherent. The best way to ensure a coherent life is to reinvent technology in the context of telling the story of the new ways that users' activities might be transformed by introducing technology. In this chapter we describe the Visioning workshop, a group storytelling process focused on reinventing life, not on technical solutions. This results in a set of visions implying new product concepts. Then, we describe the Cool Drilldown where the principles of the Cool Concepts are used to hone and enrich these new ideas. The result is a set of product or system concepts grounded in user data and informed by ...

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