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Contextual Pricing by Cecilia Nguyen, John G. Hanson, Michael Barzelay, Robert Docters

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Chapter 14

Cheap and Cheerful Pricing Tools

Answer:…we put that question to the National Association of Insurance Salespersons Heavily Armed with Graphs.

Question: What was their answer?

Answer: They are surrounding your house right now.

DAVE BARRY, MONEY SECRETS

Implementing a pricing tool into a company requires more than a smart algorithm. It must link to the market being addressed and to the specific price drivers relevant to the company. In short, some degree of customization is inevitably required for a tool to produce a useful pricing output. The customization requires that the tool be able to:

images Match the workflow and expectations of the ...

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