INTRODUCTION: YOU CAN TAKE THIS SKILL TO THE BANK

We make our world significant by the courage of our questions and by the depth of our answers.

—Carl Sagan, Cosmos

What do you do when someone asks you a question? If the words “answer it” formed in your head, then you need this book.

Generally speaking, a question is an invitation to a conversation, and like any invitation, the person issuing it has an agenda. Your job in responding to the question is to keep your own agenda central in the conversation. That means you don't just answer the question: You use it to provide the information you want to convey.

We have both done a lot of morning drive-time radio to promote our careers and our books, and it's the land of witty banter and eight-second ...

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