Control the Conversation

CHAPTER 4

THE MOTIVATION BEHIND THE QUESTION

For many years, Maslow's hierarchy of needs theory was used to explain human motivation. In a 1943 paper entitled “A Theory of Human Motivation,” Abraham Maslow supposedly theorized that people were motivated first and foremost to fulfill their most basic physical needs for things like food and shelter. Once those needs were met, they would address safety and security. Only after that would they be in a position to work on the desire for social belonging and connection. Having fulfilled that, they could then move to addressing the need for self-esteem and, finally, self-actualization, that is, realizing ...