Index

A/B testing

Accountability

Adobe analytics
product manager approach for
quantifiable results

Ad exchanges

Adobe CQ WCM (Web Content Management)

Adobe Experience Manager

Adobe Marketing Cloud

Adobe Systems Incorporated

Adobe Target

Advertising strategies

brands as publishers
for computing platforms
contextual advertising
mobile advertising
native advertising
online advertising (see Online advertising)
programmatic advertising
traditional
upfronts (see Upfronts)

“Advertorial.” See Native advertising

Agile+

Agile Alliance

Agile management

communication
cross-functionality
definition
delays and
getting started
history of
innovation labs
lean thinking
principles of
product managers
at Razorfish
scrum (see Scrum)
sprint

Agile Manifesto

Amazon Elastic Compute Cloud (EC2)

in Amazon EMR
availability zones
cloud services of
definition

Amazon Elastic MapReduce (EMR)

Amazon Price Check app

Amazon Relational Database Service

Amazon Simple Storage Service (S3)

Amazon Web Services (AWS)

definition
IDC study, cloud and ROI
Mercedes Tweet Race
Razorfish as global solutions provider
services included

Analytics

definition
Dreamcatcher textual analytics
Hadoop
media use of
quantifiable results
Square Register
target marketing
visualization of data and

Android

app development software
as mobile OS
SmartWatch vs. Pebble

API (application programming interface)

AWS and ROI
bid management via
brands as service
definition

App (application software)

App (mobile application)

advertising circular replacement ...

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