To my T3AM, for being an incredibly devoted and talented group of people. I'm so grateful to work with you. Thank you. To Stephanie Clark and Dan Rosenberg, for helping me develop the content for this book, and particularly Dan, for allowing me to invade a few Saturday mornings and weeknight evenings.

To Bets. There's no way I could have pulled this off without your undying support and patience, and putting up with my early-morning brainstorms before your first sip of coffee.

Very special thanks to my dear friend and colleague Eileen Sutton, a brilliant story architect, author, and devoted listener. To Raoul Davis, David Novak, and the team at Ascendant Group for making this possible. Another special thanks to Tom Preston (“TP”), ...

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