The Last Word
It doesn't matter what industry you're a part of. In the Conversation Age, we're all publishers now. Let that sink in for a minute. You wouldn't sell a product or service that was just “good enough.” Your content shouldn't be “good enough,” either, because your content is your product. And the conversations you choose to have across the digital divide is part of your service. Traditional marketing strategies may continue to dominate for years to come, but few companies will thrive without a core content marketing strategy that complements the overarching marketing objectives.
At a time when everyone is competing with the same entry stakes (low prices, great service, etc.) and valued attributes (creative solutions, cutting ...